As a company or brand, you don’t always do business from your store or office. You go out, too. And we are not talking about that lone business promoter you send out to get more business. We are referring to outdoor events. Customization of your outdoor events’ canopy is a great way of promoting your brand.
The temperatures might be dropping and snow might be covering some commercial outdoor and patio space, but increasingly, winter’s grip has little effect on outdoor commercial activities. From football tailgating to temporary outdoor restaurants and from shopping booths in New York City’s Bryant Park to every big and small event in between, outdoor business activity and branding starts with a quality canopy no matter the calendar date. And of course, southern California’s at-times rainy winters do little to dampen canopy spirits.
Outdoor commercial activities often involve brands setting up a booth, using a tent or canopy to protect their merchandise and promotional products, as well as keep out rain, snow, or any other form of precipitation. For these purposes, custom-printed outdoor event tents and canopies are often a great way to go, driving instant recognition and brand promotion. You can use your company logo or brand name to custom print on the chairs, canopies, and curtains and make a public presentation of your business. Think of your business’ outdoor canopy as an extension of your brand (and even a little bit of you).
Now what sort of canopy you choose depends on the size of business activity you have in mind, or you are expecting. If for a winter fair, free-standing canopies or tents may suit your needs, however, a curtain type of canopy may also be appropriate. Another aspect to consider is your canopy/tent patrons. Will your audience come and stand or will you make them sit? Will you have many staff members inside the canopy too or will there be a limited number of them? Will your event require equipment and supplies, too? How much space will you need for the same? Working out these answers before determining the correct size of the tent or canopy is critical. It’s also a good exercise in business discipline; deciding exactly what and how much material and staffing you need to get the job done in a confined space.
How much cover you want, also determines the size of the canopy. Will you provide shade and/or weather protection to the first few customers you are interacting with, or will you want most of the waiting customers covered from the sun, rain, snow, and everything else Mother Nature can throw at an outdoor event during the winter months? The last thing you want is an aggravated customer whose non-waterproof leather jacket is getting damaged. Whether you choose to have a half wall canopy with the audience on the other side in the open or you choose a 20 ft. tall canopy housing 50 people at a time, always spend time on thinking ways to customize it.
Free-standing canopies are an easy and highly convenient option. You can also experiment with the shape of the tent or canopy. Some brands prefer square tents as they are common at outdoor venues and provide four walls for displays, which can serve as a small-scale version of your actual brick and mortar location. But these structures also run the risk of becoming too much like the surrounding canopies, failing to stand out. If you’re feeling a bit adventurous and like a bit of style, you may choose the hexagonal tents too. A different shape tent is a great way to capture the audience’s attention, only because it looks a bit different from the rest. And with six walls to work off, there’s even more space for product promotion!
Once you have chosen the proper size and shape of the canopy, you have to make them look special, and really stand out. Use your brand colors, logos, and graphics in a way that they suit your free-standing canopy or tent with style. Apart from the company logo, you can get the canopy customized with the pictures and fonts you like. Experiment with colors and graphics until you arrive at a design that will not only be eye-catching, buy will lead to instant brand recognition and support retention too, driving customer loyalty and satisfaction.
Beyond size, and the canopy’s design element, there are other factors to consider. Easy setup and post-event dismantling are equally important. What’s more, tents and canopies should be durable enough and easy to maintain. So if you plan on using it in a series of events spread in different regions all over the state, you’re guaranteed your outdoor structure will last.
Whether you buy tents or shade awnings or other canopies, make sure to customize to best suit your brand and services.
So this winter, as Pacific storm winds howl, or “panhandle hooks” blanket the plains in white or Nor’easters barrel up the Atlantic seaboard, don’t let Old Man Winter give you the seasonal blues when it comes to outdoor events. With a little shade, warmth, and protection from the rest of Mother Nature’s cold weather tool belt, your outdoor event will be as ready as can be.
This article has been written by an expert associated with Academy Inc., a premier manufacturer, designer, and installer of commercial canopies and awnings. Academy Inc. is located in Los Angeles, and has a wide array of products outside of canopies and awnings including, but not limited to cabanas, carriage tops, commercial signage, and an array of shade structures for commercial purposes. Academy Inc. is a fully licensed and insured company that has built a great reputation by combining quality products with unparalleled customer service.
Article Source: http://EzineArticles.com/expert/Michael_Richman/1192438
Article Source: http://EzineArticles.com/6792304