The Basics of Sticker Printing 101

Sheets and sheets of stickers (also known as decals or labels) are printed up every day. But what does the average person know about sticker printing. Go for bright, glossy and eye catching or slick and subtle stickers Sydney printing – the choice is yours.

The first thing is – the more that you print, the more economical the price will be. This is a basic fact of life but it’s particularly true for printing stickers. In the past, this rule was difficult for most small business owners because a small order would be very expensive for them to afford. Only big companies would be able to create a specialized sticker with their company logo or product advertising on it. Thankfully, with increased technology, sticker printing has become easily affordable so that many small-sized businesses, sports teams, or individuals can have custom stickers printed.

When it comes to decal printing, there are a few standard shapes on the market. There are geometric shapes, like a circle, square, rectangle and oval. There are also narrow rectangles (like a name badge), a star shape, triangle, and the ever popular heart-shape.

Besides the shape, size must be determined – small, medium or large? Average stickers can range in size from 1 ” to 12″ in length, to 1″ x 12″ in height. Of course, large format digital printing has made it so the sky is the limit on sizing. With smaller decals, many are screen-printed on sheets that are 20″ x 28″ or 26″ x 38″ Larger decals and stickers are usually printed nowadays using digital roll-to-roll printers that can print up to 60″ wide by 150′ in length. If there are a thousand small labels to print, it will be up to the printer if it is more economical to screen print or print the stickers digitally.

Stickers are often used to label personal objects – like books, binders, pencil cases, lunch pail, or just about anything else that will hold an adhesive sticker.

If you want a custom sticker, it is easy to create. Just provide your own design, logo, photograph, slogan or whatever you like, and personalize it further with your favorite font, color, and edging, if you choose. The unique combination you decide upon will be one of a kind, something you can be proud of!

Peel and stick features make it easy to place your stickers on whatever you like (as long as it’s legal!). Laminating your printed stickers also keeps your sticker looking fresh and vibrant even after it’s been out and about for awhile. This is the mark of a quality sticker. It stays stuck on and the color doesn’t easily fade.

If you love stickers, decal printing is able to be done in different shapes and sizes, besides the standard shapes like circles, rectangles, or ovals. Bumper stickers are another form of sticker printing. There are thousands of catchy slogans to choose from, but personalized designs are also encouraged! They are often placed on automobiles’ back bumper or window, but not always. They are sort of like the billboards of decal printing, and for good reason – their messages can be used to startle, entertain or provoke. Large in size and good-natured in temperament, they are meant to be read in traffic, so they need to be colorful and concise in order to be legible from a moving vehicle.

On the small end of the scale is the address label. Small but important, they are an essential link in the chain of sticker printing! What would your postman do for all the returned letters that lack address labels? Many people’s handwriting is atrocious at best, and address labels serve an important purpose.

When you go looking for a quality manufacturer for your next batch of stickers or decals, be sure to find one with a top-notch Better Business Bureau rating. It’s important to know who you are doing business with at the outset. Someone who has a low rating may likely disappoint you insofar as poor quality or poor business practices.

Most business people prefer to do business with someone they can trust. If for any reason that the project did not turn out as well as planned, the manufacturer should stand behind the work and make sure that a suitable product is made to the customer’s satisfaction. No need to panic, just follow-up so that all parties are satisfied. This is the mark of a good business man and a level worth aspiring towards with your sticker printing.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn’t what he thought he’d do with his life, but he says he knows too much now to do anything else!

He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

Barry is a great resource for information regarding Signs, Banners, Decals, and Displays, and is also an outstanding source of information on how to shop online without getting ripped off.

To have a clearer picture of sticker print graphics, view this.

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